Which AI Workshop Should a Marketing Agency Choose?

Blog posts, SEO briefs and proposals keep landing back on your desk. You've tried AI on them and the drafts read like nobody in your agency wrote them. Choose training that works on one repeated agency task with your own notes, templates and rules, so you leave with a written AI workflow rather than a set of general tips. We build training around your business tasks, source material and the output you need, and we work with business owners and teams across industries.

Key takeaways

• Choose training built around one repeated agency task and your own source material. Your business task determines the training example, because we teach business owners and teams how to use AI on the work their business repeats.
• Every workflow is written from five inputs: Context, Task, Source, Rules and Output. Output describes the format and information the finished draft needs to contain.
• You keep the instructions and the example you tested during the session, so the workflow runs again next week.
• The public Sunshine Coast workshop runs four hours at A$495 including GST per person, capped at 15 paid attendees. Private onsite training gets a fixed quote after a conversation about your team's tasks, location and experience.
• Private training runs at your workplace across South East Queensland. Team size, session length and travel determine the price.

What makes an AI workshop useful for a marketing agency?

The training earns its place when it works on the jobs your agency repeats. We teach business owners and teams how to use AI on the work their business repeats, and your business task determines the training example.

That matters for an agency because the work is already written down somewhere. You have client notes, brand guidelines, keyword research, past proposals and a tone your clients expect. A general AI curriculum teaches you prompt tricks. Training built on your material teaches the assistant to draft the way your agency drafts.

You've tried AI and want a repeatable process built around your own notes, templates and rules. That's the starting point we work from.

How do you turn an agency task like a blog post, SEO brief or proposal into an AI workflow?

You write five inputs, then test them on a real example. The five inputs are Context, Task, Source, Rules and Output. Together they give the assistant your business context, the job, your material, your limits and the shape of the finished draft.

Context describes the business, customer and situation. For a blog post, that's the client, their audience and where the piece sits. Output describes the format and information the finished draft needs to contain, so a proposal draft arrives with the sections, scope and pricing structure your agency uses.

Write the five inputs before you add your source material. They describe the job, and they give you something to check the draft against afterwards.

We built these workflows in our own business, Searchmaxxed, for creating blog posts, doing SEO and preparing custom proposals. In the session we help you build and test a workflow you can use again.

What task should your agency bring to the workshop?

Bring one specific piece of work, with the information that job needs. One blog post for one client. One reply to one client question. One proposal for one prospect.

The five inputs shape what you carry in. Task names the job the AI assistant needs to do. Source supplies the notes, documents or approved facts for that job. Rules set the limits and identify missing information to flag, which is where your brand guidelines, client restrictions and pricing boundaries go.

If the job runs through several stages, pick the drafting step. You can build the instructions for that step without connecting every system in your agency. You build on your own laptop with hands-on help.

What does your agency leave the session with?

You leave with written instructions and a tested example, plus a way to check the work. You keep the instructions and the example you tested during the session.

Participants test the workflow on a safe example and check the result against their source material. You check the output against the information your business supplied. Compare names, dates, figures and claims with your source. Recalculate totals. Check that the draft answers the brief and stays inside the scope you agreed with the client. The person responsible for the work approves the final version.

Take the instructions and the example back to the office. Run them on next week's blog post, client reply or proposal, and check the draft before it goes out.

Should your agency book the public workshop or private onsite training?

Book the public workshop for one or two people from your agency. Book private training when your team does the same work in different ways and needs a shared starting point.

Our public Sunshine Coast workshop gives you four hours to work on one repeated business task.

We scope private training around your team's tasks, experience and location. A fixed quote follows a conversation about the team's tasks, location and experience. In a private session we help your team agree on the source material, instructions and review process for a repeated task, so your writers, strategists and account managers start from the same brief.

See the public workshop or look at private AI training.

Where can your agency get private AI training, and how does booking work?

We bring private AI training to your workplace. Private onsite AI training is available on the Sunshine Coast and in Brisbane, Gold Coast, Ipswich, Noosa, Moreton Bay, Logan, Redlands, Toowoomba and Gympie. Sunshine Coast onsite training covers Maroochydore, Caloundra, Mooloolaba, Buderim, Birtinya, Nambour and Coolum.

Private training takes place at the team's workplace. Sessions are scoped for roughly 4–20 people, and larger teams can be split across sessions. People from other areas can travel to the Sunshine Coast public workshop.

After your enquiry, we discuss your team's tasks, location and experience. We agree on the training scope and prepare a fixed quote. Team size, session length and travel determine the price. Request a team quote.

What experience sits behind this AI training?

We build these workflows in our own work before we teach them. We helped automate Radiant Roof Repairs' internal processes using AI. We used AI to automate SEO, enquiries and admin for Glen House Homoeopathy. In our own business, Searchmaxxed, we built AI workflows for creating blog posts, doing SEO and preparing custom proposals, which are the same jobs an agency brings to a session.

Marketing AI Institute is a media, event and online education company that makes AI approachable for marketing and business leaders around the world. 1 Its Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput wrote a book showing marketers how to adopt AI and make it a competitive advantage. 2 HubSpot's AI for Marketers course is taught by Kipp Bodnar, HubSpot's Chief Marketing Officer, who sets HubSpot's global marketing strategy to drive awareness and demand for its products. 3 Josh Blyskal works at the intersection of AI and marketing at HubSpot. 4 One of the course instructors runs marketing for Jasper, an AI copilot for marketing teams that want better outcomes rather than faster outputs. 5 Those courses teach the field. We sit in the room with your task and build the workflow with you.

You can also see how we approach other industries.

Frequently asked questions